Brand concept
Creative direction
Content creation

Hand-picked from organic groves in Provence and cultivated with care, Citraé is more than a product, it’s a ritual. Inspired by slow living and sensory self-care, this conceptual brand explores the subtle power of lemon in everyday routines: from morning lemon water to citrus-infused baths and nourishing hair rinses.

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This was a university project where I built the brand from scratch. I worked on everything from the logo and visual identity to how the brand would show up on social, including tone of voice, video, and content. The focus was to keep things consistent from the start, both visually and in the way the brand communicates.