Branding
Creative direction
Content design

Hand-picked from organic groves in Provence and cultivated with care, Citraé is more than a product, it’s a ritual. Inspired by slow living and sensory self-care, this conceptual brand explores the subtle power of lemon in everyday routines: from morning lemon water to citrus-infused baths and nourishing hair rinses.

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Created for those who value presence, purity, and the beauty in simplicity, Citraé invites a gentler pace, where wellness and nature meet through intentional rituals.