Nôa Ipanema
Nôa Ipanema is a Mediterranean-inspired restaurant where food, art and visual experience come together. With fresh flavors and a laid-back yet refined atmosphere, it brings a coastal feel to one of Rio’s most iconic neighborhoods.
Nôa Ipanema
Nôa Ipanema is a Mediterranean-inspired restaurant where food, art and visual experience come together. With fresh flavors and a laid-back yet refined atmosphere, it brings a coastal feel to one of Rio’s most iconic neighborhoods.
I started working on Nôa’s Instagram in September 2022, while the restaurant was still under construction. From the beginning, I was building everything from scratch. The focus early on was to create curiosity and get people interested before the doors even opened.
I worked across the whole content side: defining the visual direction, writing captions, shaping how the brand sounded online, and responding to people as they started discovering the project. Everything needed to feel consistent, even before the restaurant existed physically.
We kept it organic, mixing influencer visits, strong visuals and storytelling that felt aligned with the space. By the time Nôa opened in February 2023, the account had already reached around 7K followers.
After launch, I kept working on the account day to day: planning content, creating posts and stories, directing photos and videos, and staying close to the audience through comments and DMs.
By early 2025, the account had grown to almost 29K followers, all built through consistent content and a clear identity.
I started working on Nôa’s Instagram in September 2022, while the restaurant was still under construction.
From the beginning, I was building everything from scratch. The focus early on was to create curiosity and get people interested before the doors even opened. I worked across the whole content side: defining the visual direction, writing captions, shaping how the brand sounded online, and responding to people as they started discovering the project. Everything needed to feel consistent, even before the restaurant existed physically.
We kept it organic, mixing influencer visits, strong visuals and storytelling that felt aligned with the space. By the time Nôa opened in February 2023, the account had already reached around 7K followers. After launch, I kept working on the account day to day: planning content, creating posts and stories, directing photos and videos, and staying close to the audience through comments and DMs.
By early 2025, the account had grown to almost 29K followers, all built through consistent content and a clear identity.
Copywriting || Content creation || Photo & video direction || Copywriting || Content creation || Photo & video direction ||
Copywriting || Content creation || Photo & video direction || Copywriting || Content creation || Photo & video direction ||
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