A women-led fashion brand created for women, Zahle celebrates femininity through clothing designed to move with the body. With sustainability at its core, the brand prioritizes eco-conscious materials across packaging, labels, and tags, taking small but intentional steps toward a lighter footprint.

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This project started from zero, I was responsible for building the brand from the ground up. I developed the full visual identity and defined how the brand should look and feel, making sure everything stayed consistent. Alongside that, I worked on branding, social media, and the launch strategy. I was also involved in structuring the collection, helping define how the products would be presented and organized as part of the brand.

 

While I wasn’t responsible for the photography itself, I led the creative direction for the shoots, developing the concept, defining the mood, selecting references, and making decisions around styling, casting and overall visual direction.

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